Xingji Meizu Group is a cross-sector platform for full-stack smart terminal technologies. The Group was co-founded by Mr. LI Shufu and Mr. SHEN Ziyu, with the latter serving as Chairman and CEO of the Group.

In 2017, Mr. Li Shufu and Mr. Shen Ziyu joined hands with renowned technology professionals and entrepreneurs from all over the globe to kick off Project Xingji. In September 2021, Xingji Technology was officially founded, announcing its ambition in XR and premium smartphones. In July 2022, Xingji Technology made its strategic investment in Meizu Technology to jointly explore new businesses in providing an experience of intelligent integration. On March 8, 2023, Xingji Meizu Group was established, with its headquarter in the city of Wuhan, and other offices in Shanghai, Beijing and Zhuhai. On June 19, 2023, Xingji Meizu Group officially announced the commencement of its strategic cooperation with Polestar (NASDAQ: PSNY), a premium performance EV brand.

The combined strengths of Xingji Technology and Meizu Technology, as well as the strategic cooperation with Polestar, allow the Group to be actively involved in the development of cutting-edge technologies in such fields as smart EVs, smartphones, XR, in-house OS, smart wearables, smart homes, and trendy lifestyle, etc. Based on the concept of “smart EVs+ smartphones+ XR+ forward-looking technologies”, Xingji Meizu Group promotes the integration and synergy between the two industries of consumer electronics and automotive, to therefore provide users with an immersive experience across multiple devices and all scenarios.

On March 30, 2023, Xingji Meizu Group held the "Meizu ∞ Lynk & Co Infinity Ecology Launch" in Shanghai, officially launching the Meizu 20 series—a new generation of flagship smartphones, Flyme 10—the Infinity ecosystem, and the first generation of Flyme Auto smart cockpit OS which will see its first installation on the Lynk & Co 08 models. On April 18, 2023, the Group made its appearance as a company of intelligent integration in the Shanghai Auto Show, where Polestar 4—a premium performance eSUV model installed with Flyme Auto Core—also made its debut.

In the future, while maintaining focus on the full-value-chain innovation of consumer electronics, Xingji Meizu Group will cooperate with Polestar in developing the Polestar OS, as another effort of the Group to enhance the integration of consumer electronic devices and automobiles, to create a better product experience for users, to explore new pathways for integration among industries, and eventually to build an ecosystem of smart mobility technologies around the globe.