MEIZU
MEIZU

We strive to build all-scenario smart devices for our select customer base, offering them consumer electronic products with an immersive experience across multiple devices and all scenarios.

We strive to build all-scenario smart devices for our select customer base, offering them consumer electronic products with an immersive experience across multiple devices and all scenarios.

Founded in 2003, Meizu has been committed to providing the ultimate product experiences, accumulating nearly 20 years of experience in consumer electronics and over 10 years in OS development. Its Flyme operating system is a highly acclaimed platform that integrates cutting-edge technology with humanistic user experience. To date, Meizu has served over one billion users with its simple, elegant, and easy-to-use hardware and software ecosystem.

2003

MEIZU MX

Meizu began its journey in audio products by launching the first MP3 player

2007

MEIZU M6

An MP3 player that was the first of its kind in China to have achieved a sales target of 1 million units.

2009

MEIZU M8

This model marked the birth of the first large-screen smartphone independently developed in China. It is also the only such smartphone among the collections of Microsoft.

2014

MEIZU MX4 Pro

The first Android smartphone of the industry that has in-display fingerprint design.

2018

The MEIZU 16 series

A premium smartphone series with symmetrical all-screen display, with one model under the series achieving sales of 1 million+ units.

2023

The MEIZU 20 series

「AutoPhone」—the debut of an all-scenario smartphone with car-connectivity, designed with Infinity aesthetics.

2003

MEIZU MX

Meizu began its journey in audio products by launching the first MP3 player

2007

MEIZU M6

An MP3 player that was the first of its kind in China to have achieved a sales target of 1 million units.

2009

MEIZU M8

This model marked the birth of the first large-screen smartphone independently developed in China. It is also the only such smartphone among the collections of Microsoft.

2014

MEIZU MX4 Pro

The first Android smartphone of the industry that has in-display fingerprint design.

2018

The MEIZU 16 series

A premium smartphone series with symmetrical all-screen display, with one model under the series achieving sales of 1 million+ units.

2023

The MEIZU 20 series

「AutoPhone」—the debut of an all-scenario smartphone with car-connectivity, designed with Infinity aesthetics.
Smartphones
Smart Cockpits
Smart Wearables
Computational Audio
More Smart Terminals
Smartphones
Smart Cockpits
Smart Wearables
Computational Audio
More Smart Terminals
Polestar
Polestar, headquartered in Gothenburg, Sweden, is a luxury performance EV manufacturer dedicated to accelerating the sustainable transformation of mobility to therefore benefit society, through the power of design and technology.
In 2022, Polestar delivered a total of 51,000 vehicles worldwide, and in 2023. Polestar will maintain growth by continuing to deliver 60,000 to 70,000 units. To date, Polestar has expanded its presence to 27 markets globally with more than 150 Polestar spaces set up and more than 100,000 units owned.
Polestar is also evolving its product lineup, introducing one new model per year starting from 2023. Its new Polestar 4, is developed based on Geely Holdings' SEA (Sustainable Experience Architecture) platform and will be upgraded to Polestar OS smart cockpit system when delivered at the end of 2023.
On June 19, 2023, Xingji Meizu Group and Polestar jointly held a strategic cooperation signing ceremony, announcing the establishment of a new joint venture. The two parties will collaborate on the development of Polestar OS to empower a variety of products. Leveraging Xingji Meizu Group's ecosystem of forward-looking technologies, Polestar will gain speed in its development of intelligent mobility, to offer more smart EVs, smartphones, and other smart terminals under the Polestar brand. All intelligent terminals will eventually be seamlessly integrated under the concept of Infinity connectivity, providing users in the "Star Era (literal meaning of Xingji)" with a wonderful lifestyle.
Polestar
Polestar, headquartered in Gothenburg, Sweden, is a luxury performance EV manufacturer dedicated to accelerating the sustainable transformation of mobility to therefore benefit society, through the power of design and technology.
In 2022, Polestar delivered a total of 51,000 vehicles worldwide, and in 2023. Polestar will maintain growth by continuing to deliver 60,000 to 70,000 units. To date, Polestar has expanded its presence to 27 markets globally with more than 150 Polestar spaces set up and more than 100,000 units owned.
Polestar is also evolving its product lineup, introducing one new model per year starting from 2023. Its new Polestar 4, is developed based on Geely Holdings' SEA (Sustainable Experience Architecture) platform and will be upgraded to Polestar OS smart cockpit system when delivered at the end of 2023.
On June 19, 2023, Xingji Meizu Group and Polestar jointly held a strategic cooperation signing ceremony, announcing the establishment of a new joint venture. The two parties will collaborate on the development of Polestar OS to empower a variety of products. Leveraging Xingji Meizu Group's ecosystem of forward-looking technologies, Polestar will gain speed in its development of intelligent mobility, to offer more smart EVs, smartphones, and other smart terminals under the Polestar brand. All intelligent terminals will eventually be seamlessly integrated under the concept of Infinity connectivity, providing users in the "Star Era (literal meaning of Xingji)" with a wonderful lifestyle.
XR
The XR business of Xingji Meizu Group is dedicated to the research and development of XR full-stack technologies covering both software and hardware. We strive to create all-scenario XR glasses that are wearable 24/7, providing users with unprecedented novel experiences including fashion and comfort when wearing, as well as innovative and user-friendly multimodal biomimetic interactions. We also aim to build an application ecosystem of Xingji (literal: star era) Connectivity based on the Glass+ strategy, forming a next generation of platform for countless users.
With disruptive innovation in technology and interactions, ultimate aesthetic design, and meticulous craftsmanship, Xingji Meizu Group will bring XR smart glasses products that are lighter, more fashionable and user-friendly. The products focus on users' core usage scenarios, bringing unprecedented experiences and thus a new lifestyle.
As a hub of innovative interactive display leveraging the development of edge-cloud collaboration technologies, XR devices are unleashing greater potential, opening up a new realm where virtuality and reality coexist. It will drive the realization of integration and synergy between the consumer electronics and automotive industries, bringing users an immersive experience across multiple devices and all scenarios. This means new opportunities of interactive displays with an ecosystem of smart synergy across multiple terminals.
XR
The XR business of Xingji Meizu Group is dedicated to the research and development of XR full-stack technologies covering both software and hardware. We strive to create all-scenario XR glasses that are wearable 24/7, providing users with unprecedented novel experiences including fashion and comfort when wearing, as well as innovative and user-friendly multimodal biomimetic interactions. We also aim to build an application ecosystem of Xingji (literal: star era) Connectivity based on the Glass+ strategy, forming a next generation of platform for countless users.
With disruptive innovation in technology and interactions, ultimate aesthetic design, and meticulous craftsmanship, Xingji Meizu Group will bring XR smart glasses products that are lighter, more fashionable and user-friendly. The products focus on users' core usage scenarios, bringing unprecedented experiences and thus a new lifestyle.
As a hub of innovative interactive display leveraging the development of edge-cloud collaboration technologies, XR devices are unleashing greater potential, opening up a new realm where virtuality and reality coexist. It will drive the realization of integration and synergy between the consumer electronics and automotive industries, bringing users an immersive experience across multiple devices and all scenarios. This means new opportunities of interactive displays with an ecosystem of smart synergy across multiple terminals.
Flyme
Industry-recognized leading smartphone OS developed in China
Excellent reputation in design and usability gained by serving 100 million+ users worldwide

2012

Flyme 1

Meizu MX became the first smartphone model installed with Flyme, with pioneering app store feature

2012

Flyme 2

The adoption of Wabi-sabi design language caused widespread sensation in the industry

2013

Flyme 3

Introduction of SmartBar and flat design

2014

Flyme 4

The first to bring about dynamic blur

2015

Flyme 5

Introduction of the concept of color system in pursuit of ultimate animation

2016

Flyme 6

The industry’s first to put forward OneMind—an AI-powered smart performance optimizer

2018

Flyme 7

The first in the industry to include features such as PiP mode and dark mode with color conversion for all 3rd party apps

2019

Flyme 8

Smart assistant Aicy

2021

Flyme 9

Flyme For Watch

A new leap in the Flyme OS working across multiple devices that prioritizes the protection of user privacy

2023

Flyme 10

A new generation of an ecosystem under the Infinity philosophy, realizing smart connectivity and synergy among multiple terminals
Flyme
Industry-recognized leading smartphone OS developed in China
Excellent reputation in design and usability gained by serving 100 million+ users worldwide

2012

Flyme 1

Meizu MX became the first smartphone model installed with Flyme, with pioneering app store feature

2012

Flyme 2

The adoption of Wabi-sabi design language caused widespread sensation in the industry

2013

Flyme 3

Introduction of SmartBar and flat design

2014

Flyme 4

The first to bring about dynamic blur

2015

Flyme 5

Introduction of the concept of color system in pursuit of ultimate animation

2016

Flyme 6

The industry’s first to put forward OneMind—an AI-powered smart performance optimizer

2018

Flyme 7

The first in the industry to include features such as PiP mode and dark mode with color conversion for all 3rd party apps

2019

Flyme 8

Smart assistant Aicy

2021

Flyme 9

Flyme For Watch

A new leap in the Flyme OS working across multiple devices that prioritizes the protection of user privacy

2023

Flyme 10

A new generation of an ecosystem under the Infinity philosophy, realizing smart connectivity and synergy among multiple terminals
Various industry-leading new features

PiP mode

Aicy

Smart Camera

Alive Design

Haptic Tuning

Security

Gaming Mode

OneMind

SOS

OTA

Flyme Auto

Flyme Auto is a smart cockpit OS developed by Xingji Meizu Group and is therefore an extension of Flyme in smart automobiles. Upholding the concept of Alive Design, it provides global automakers with smart cockpit solutions that are smooth, intelligent, connected and with a rich ecosystem, so that users can enjoy an immersive experience across multiple devices and all scenarios.

Smooth
Intelligent
Connected
Rich ecosystem
Flyme Auto
A smart cockpit solution that is smooth, intelligent, connected and with a rich ecosystem
  • Long-term vision
    To build industry-leading smart cockpits, to therefore bring users with an immersive experience across multiple devices and all scenarios.
  • Target Audience
    Middle-aged or young people who have good taste, pursue individuality and actively embrace new technology
  • Product positioning
    Premium, artistic and technologically advanced
  • Minimalistic and easy to use
    Multi-modal home screen and navigation bar, full screen gesture, PiP mode, and smoother animation
  • Humanistic care
    Voice recognition for whispering, user-friendly rear seat entertainment, visualized charging management
  • Intelligence
    Smart voice assistant, smart driver assistance, smart scenario engine, smart plug-in recommendation
  • Smart IoT
    Flyme Link, cross-device screen-aware voice recognition, seamless device handoff, Infinity home screen
  • Individualized ecosystem
    Rich ecosystem of apps and personalized themes, industry-leading ecosystem of games, ecosystem of spin-off boutiques
  • Long-term vision
    To build industry-leading smart cockpits, to therefore bring users with an immersive experience across multiple devices and all scenarios.
  • Target Audience
    Middle-aged or young people who have good taste, pursue individuality and actively embrace new technology
  • Product positioning
    Premium, artistic and technologically advanced
  • Minimalistic and easy to use
    Multi-modal home screen and navigation bar, full screen gesture, PiP mode, and smoother animation
  • Humanistic care
    Voice recognition for whispering, user-friendly rear seat entertainment, visualized charging management
  • Intelligence
    Smart voice assistant, smart driver assistance, smart scenario engine, smart plug-in recommendation
  • Smart IoT
    Flyme Link, cross-device screen-aware voice recognition, seamless device handoff, Infinity home screen
  • Individualized ecosystem
    Rich ecosystem of apps and personalized themes, industry-leading ecosystem of games, ecosystem of spin-off boutiques
Flyme Auto

Flyme Auto is a smart cockpit OS developed by Xingji Meizu Group and is therefore an extension of Flyme in smart automobiles. Upholding the concept of Alive Design, it provides global automakers with smart cockpit solutions that are smooth, intelligent, connected and with a rich ecosystem, so that users can enjoy an immersive experience across multiple devices and all scenarios.

Smooth
Intelligent
Connected
Rich ecosystem
Flyme Auto
A smart cockpit solution that is smooth, intelligent, connected and with a rich ecosystem
  • Long-term vision
    To build industry-leading smart cockpits, to therefore bring users with an immersive experience across multiple devices and all scenarios.
  • Target Audience
    Middle-aged or young people who have good taste, pursue individuality and actively embrace new technology
  • Product positioning
    Premium, artistic and technologically advanced
  • Minimalistic and easy to use
    Multi-modal home screen and navigation bar, full screen gesture, PiP mode, and smoother animation
  • Humanistic care
    Voice recognition for whispering, user-friendly rear seat entertainment, visualized charging management
  • Intelligence
    Smart voice assistant, smart driver assistance, smart scenario engine, smart plug-in recommendation
  • Smart IoT
    Flyme Link, cross-device screen-aware voice recognition, seamless device handoff, Infinity home screen
  • Individualized ecosystem
    Rich ecosystem of apps and personalized themes, industry-leading ecosystem of games, ecosystem of spin-off boutiques
PANDAER

PANDAER is a symbol of trendy culture and technology under Xingji Meizu Group.

By integrating Intellectual Property with products, PANDAER aims to lead the lifestyle of Generation Z. By designing narratives and themes, PANDAER aspires to become a prominent symbol of trendy culture. Our brand includes various product lines such as "Life Research Institute," "Curiosity Exploration Alliance," "Trendy Electronics," and "Limited Art." PANDAER, as a cross-cultural trendsetter, continuously creates a diverse range of unconventional and trendy products that are interest-driven, of high-quality and limitless creativity.

PANDAER is not a traditional electronics or accessory brand, but a lifestyle and a cultural identity. PANDAER will take lead in trendsetting and continue to grow over time, to become the symbol of the unbounded interests of young people.

PANDAER

PANDAER is a symbol of trendy culture and technology under Xingji Meizu Group.

By integrating Intellectual Property with products, PANDAER aims to lead the lifestyle of Generation Z. By designing narratives and themes, PANDAER aspires to become a prominent symbol of trendy culture. Our brand includes various product lines such as "Life Research Institute," "Curiosity Exploration Alliance," "Trendy Electronics," and "Limited Art." PANDAER, as a cross-cultural trendsetter, continuously creates a diverse range of unconventional and trendy products that are interest-driven, of high-quality and limitless creativity.

PANDAER is not a traditional electronics or accessory brand, but a lifestyle and a cultural identity. PANDAER will take lead in trendsetting and continue to grow over time, to become the symbol of the unbounded interests of young people.

Forward-looking Technologies
The Forward-looking Technology division under Xingji Meizu Group focuses on making breakthrough progress in critical technologies of the Group's products and creating core competitive advantages, which allows the Group to continuously provide customers with top-notch foundamental solutions on software and hardware, as well as ultimate immersive experiences for the users of Xingji Meizu Group.
Forward-looking Technologies
The Forward-looking Technology division under Xingji Meizu Group focuses on making breakthrough progress in critical technologies of the Group's products and creating core competitive advantages, which allows the Group to continuously provide customers with top-notch foundamental solutions on software and hardware, as well as ultimate immersive experiences for the users of Xingji Meizu Group.